Ask any business ‘guru’ and they will tell you that satisfied customers are the key to success for any jewellery retailer. Unhappy customers will stop buying even the finest gemstone jewellery and can even give you a bad reputation. The very best way to effectively ensure positive reviews is, as you might imagine, to give the very best possible customer service. To keep your present customer happy, and bring in new ones, its important that you follow this simple advice….
Only if a shop (or indeed and business) provides the very best products and quality services will it become profitable. When you offer products and services beyond those of your competitors, you will see a spike in sales and your jewellery business will grow quickly.
Customers will be more likely to refer your business if you provide them with the best possible experience so work hard at this aspect of your business. Success comes when you work hard and are determined to be the very best in your industry. Brainstorming with your employees is a great strategy and one that will help make decision making a lot less stressful. Making a list of pros and cons can you help to streamline the planning process and you can then clearly see which options are best for your jewellery business when you’re taking the time to organize your thoughts. Talking with a fellow jeweller about your next move will always be a great idea to consider. The industry insight can often prove invaluable. In order for a jewellery retailer to survive, they have to have a large network of loyal customers. A great concept for new, upcoming businesses to grasp is that one of the most common traits of successful businesses that are in a position to span across multi-generations is that all of them are inclined to treat their customers like part of their family and, in turn, the customers are much more likely to return to that shop. Your online reputation can be severely impacted by a single negative review so keep a close eye on online review sites such as Yelp and Google+.
To reverse the impact of a negative review, you should use some of the web reputation management tools that are on the market – or, better still, seek out the help of an experienced professional. New employees will usually want to change your jewellery store when they arrive, so make sure that you offer positions to those who will have a positive impact on your business. Prior to a new staff member joining the business, make sure that he or she has the proper skill set to carry out the responsibilities required of them and ensure that they hold any required certifications. Take time to ensure that new employees are fully trained to be successful at their job and you will be rewarded with loyalty and, ultimately a better customer experience. For your jewellery business to take its place at the top of its industry, make an effort to employ highly motivated and content employees who have the distinct advantage of full training.
So, there you are, some simple but highly effective advice for helping to ensure you keep customers and expand your jewellery business. To see a great example of this in action, I recommend that you pop into Just Gems, a leading Aberdeen jeweller specializing in custom gemstones and high-end designer pieces.