Browse Category by Graphic Design
Graphic Design

The HP L26500 Large Format Printing Machine

My name is Robin Martins, and I’m a director in one of the largest print supply companies in Scotland – Ashgrove Trading. We are one of the top companies in the Peterhead area and we’ve been in business for over 25 years, serving the print, architectural, oil and gas and sign manufacturing industries. When I was contacted by HP to see if I would like to be part of their distributor program, I said, “Of course” . We own four HP Latex large format printing machines, so I was very happy to see what the new technology is going to be able to do for us and how it is developing to help our business. The L26500 is all about achieving a better quality print finish. It has enabled us to be more profitable, because we can print banners faster, we can print murals bigger and better quality than before, and with enhanced clarity, because of the quality that these machines can achieve is superb versus other machines on the market. We received the machine in January, and since then, we’ve started working with the machine and we’ve been really impressed with its double-sided capability, the vibrant colours and richer blacks which enable us to produce better quality products than ever before. For us to achieve a double-sided banner, in the past we were printing two banners and we were then attaching those two banners together to form a double-sided banner. With this machine , we now have the ability to print double-sided   banners without any extra work which is going to be very profitable for us, mainly because we’re going to be saving time and media costs. We were able to see not only the quality of the product that the Latex Technology can output, but also how   reliable the equipment is. We had a large print job recently; we did work for the local football stadium. We were running the machine 24/7 for about two months and, believe it or not, the machine was running every single day and night of those two months without any downtime at all. We’ve been working with HP, I would say, for about 15 years now , and we believe in HP. What we like about the company is that they keep improving their products, the technology keeps changing, and HP is doing their part in helping us to achieve   what our customers are demanding.

Graphic Design

Make Sure You Use a Good Photo on Your Website

It took a long time before people finally started putting their own photo on their sites. Today, however, you frequently see a mugshot of the site’s owner either on the home page or on the about page, or in the case of blogs like this one on EVERY page.

Now, in my poinion, that’s a very good thing. Your photo humanizes you for your visitors. People feel like they know you. Your words mean more to readers when they can see a photo of the person the words are coming from.

I recently saw some advice from a major web marketing firm who advised it is more important for your photos to make the site look good than for your photo to mean anything. That firm would rather see slick stock photos of models bumping fists.

Oh contraire! I would MUCH rather see the real photos of the real people on your staff doing what they really do during a normal day. That would stand out from all the fake stock photos we see on the vast majority of sites.

* Have a photo of you working, even if it is just sitting at a computer

* Do you interact with customers in person, on the phone, or on Facebook? Show a photo of that.

* Show your location, even if it is your home.

* Is there a pet where you work — for crying out loud show the pet! You’ll have people buying just because of the pet photo.

Ten years ago when I had a bunch of employees working in a highrise office, we had a web cam posted on our site that showed writers pounding the keyboards in our “control room.”

If you have lots of customers coming to your location, a web cam can have people being recognized by friends. That can be a very good thing, or bad depending on who recognizes them.

Today it is very easy to use your camera to make a little video you can load up on Youtube. Then post it on your site. Walk around your office or workplace and talk about what you do. Boring? Maybe, but many people will find it refreshingly fascinating. These days people are used to home-made videos, so your production quality does not have to be high.

Come to think of it. I’m writing this on a laptop next to a wood stove in my country home in New England on a cold day with the cat napping next to me. Wouldn’t that make a relaxing web site photo!